Wednesday, September 28, 2011

Papers from Web Analytics Association

I highly recommend the reading of this papers that are available on the Web Analytics Association web site.

They are trying to define standards on Social Media.
You can download these definitions here:

WAA Social Media Definitions

They also have a paper with the definitions for web analytics metrics:
WAA Web Analytics Definitions

Last but not the least they share some papers from their Premier Corporate Members:
WAA White Papers


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